A small launch event in April was followed by a 3 x date national roadshow to cascade key operational messages to the Premier Inn business.

With the ‘detail’ covered, Whitbread Hotels & Restaurants held a party at RICOH Arena, Coventry in June.

Using the MTV festival stage on the football pitch we delivered an awards ceremony followed by a party featuring Fleur East, All Saints and Rudimental.

A huge success with over 90% approval rating!!!